Marketing DOES NOT Sell Tuscon Homes

Buying a home? Click here to perform a full home search
Selling a home? Click here for a FREE Home Value Report

Today, we’re going to talk about why marketing doesn’t sell homes. If marketing doesn’t sell homes, what does? The market itself sells homes!

One of the common questions I get is, “What kind of market are we in? Is it a buyer’s market? Seller’s market? Balanced?” The answer depends on the price point of the house you’re trying to sell.

For instance, all the houses priced between $150K and $300K are selling in less than 70 days, indicating a definite seller’s market. Now, does this mean that all houses between $150K and $300K are selling each month? Absolutely not. There are hundreds of homes that don’t sell each month, mostly because they are overpriced.

Let’s take this a little further. Say you own a $200K house and you decide that you want to sell. You put it on the market, you list with a Realtor, and you price it at $235K. A couple of months go by, and it doesn’t sell. Finally, you throw your hands up in the air. Why on earth won’t this house sell? The answer is the buyers in the market bought the house down the street for $200K. Buyers are educated about the market, and know the value of a home in your area.

These two examples clearly demonstrate how the market sells homes and not marketing. If you would like to learn more about how we can sell your home for more money in less time, give us a call or send us an email. We would be happy to help you!