Marketing DOES NOT Sell Tuscon Homes

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Today, we’re going to talk about why marketing doesn’t sell homes. If marketing doesn’t sell homes, what does? The market itself sells homes!

One of the common questions I get is, “What kind of market are we in? Is it a buyer’s market? Seller’s market? Balanced?” The answer depends on the price point of the house you’re trying to sell.

For instance, all the houses priced between $150K and $300K are selling in less than 70 days, indicating a definite seller’s market. Now, does this mean that all houses between $150K and $300K are selling each month? Absolutely not. There are hundreds of homes that don’t sell each month, mostly because they are overpriced.

Let’s take this a little further. Say you own a $200K house and you decide that you want to sell. You put it on the market, you list with a Realtor, and you price it at $235K. A couple of months go by, and it doesn’t sell. Finally, you throw your hands up in the air. Why on earth won’t this house sell? The answer is the buyers in the market bought the house down the street for $200K. Buyers are educated about the market, and know the value of a home in your area.

These two examples clearly demonstrate how the market sells homes and not marketing. If you would like to learn more about how we can sell your home for more money in less time, give us a call or send us an email. We would be happy to help you!

How we helped Heidi Trevethan sell three homes.

“We had our house up for sale in a short sale, and he was really knowledgeable throughout the entire process. He did the talking with the bank, and that was helpful because we couldn't have done that ourselves. We had tried to close multiple times on the short sale, and Kevin actually gave up his commission so that he could close on our house. I think that says a lot about his character.”

-Heidi Trevethan, Home Seller

Helping Baby Boomers Buy and Sell Homes in Tucson

Buying a home? Click here to perform a full home search
Selling a home? Click here for a FREE Home Value Report

If you were born between 1946 and 1964, then you're part of the Baby Boomer generation. I've been serving this ambitious, optimistic, and forever young generation for over 10 years. I enjoy working with Baby Boomers which is why I recently earned the Senior Real Estate Specialist designation.  

Calling Boomers "SENIORS" is a big mistake. This generation has redefined retirement. Their optimistic, fun loving, and competitive. In fact many boomers choose to continue working. While some work for the income most want the challenge.  The boomers are also known as the "SANDWHICH" generation. Why the label? Well, many boomers still have adult children who are financially dependent and their parents are living longer, healthier lives. So the boomers are sandwiched in between. Now that's a challenging position to be in and yet another reason why I respect this generation so much.  Thanks again for tuning in!